Real story
Rauen Floor: $170 in ads, more than $2,600 in jobs
Rauen Floor belongs to Sandro and Fabiana Rauen. Sandro is the father of our cofounder, Brian. We have their permission to tell this story.
Key facts
- Business
- Flooring and stair installation in Southwest Florida (Lee and Collier counties)
- Since
- 2017
- Who does the work
- Sandro and Fabiana, the two of them
- Website
- Built in one weekend
- Ads
- $170 on Facebook and Instagram, October 3 to 10, 2026
- Result
- More than $2,600 in jobs from those ads
Reviewed on October 28, 2026
What happened
One weekend
Their website
With photos of their work, their phone number and a form to ask for a quote.
October 3 to 10, 2026
$170 in ads
On Facebook and Instagram, with 4 different messages to see which one worked.
Result
More than $2,600 in jobs
Jobs that came from those ads, from customers who found them directly.
What we learned (and do for you)
- Faces build trust. The "the two of us do every job" ad, with Sandro’s photo, got the most clicks.
- The customers who responded most were 55 or older, and they were on Facebook.
- The first 2 people who asked for a quote through the form asked about stairs, and they sent photos of theirs.
- Customers prefer to write and send photos. That’s why everything comes to your WhatsApp.
One business's results. Yours may vary.
Sources: Meta Ads Manager, Rauen Floor campaign from October 3 to 10, 2026 ($170 spent). Revenue reported by the owner on October 28, 2026. The company's Sunbiz (Florida) filing, 2017.
I want the same for my business
Fill this out in 1 minute. We email you your website in less than 24 hours. If you don't like it, you pay nothing.
- With your name, your services and your photos
- In English for your customers
- You see it before you pay