How much does an Angi lead cost?

Angi doesn't publish a price list. Its billing FAQ says lead pricing varies based on task, homeowner location, and demand for the work.

Do I pay for Angi leads I don't respond to?

Yes. Angi says you are charged for leads whether or not you open or respond to them.

Can I get a credit if the homeowner never answers?

No. Angi lists a homeowner who doesn't answer your calls or messages as not eligible for a credit. Other credits require the lead to be less than 45 days old and a call attempt within 24 hours.

How many pros get the same Angi lead?

Angi says it matches each project request with no more than five pros.

What was the FTC case against HomeAdvisor?

In 2022 the FTC charged HomeAdvisor, which then also did business as Angi Leads, with misleading pros about its leads. In 2023 it agreed to an order to pay up to $7.2 million, and the FTC later sent more than $3 million in refunds.

How do I cancel my Angi agreement?

Angi's help center says to call its Customer Care team at 877-947-3639 (Monday to Friday, 8 AM to 8 PM Eastern).

Is Angi Leads worth it? What Angi's own rules and the FTC case say

The ZapImpulso team · Published on October 29, 2026

The short answer

It can be, but only if you do the math per booked job, not per lead. Angi charges for each lead whether or not you open or respond to it (a lead is charged once you and the homeowner have both shown interest), sends each request to as many as five pros, and gives no credit when a homeowner never answers.

One thing up front: we sell an alternative (your own website and ads). Every fact about Angi below comes from Angi's help center, its annual report and the FTC, with links, so you can check it.

Key facts

How a lead is priced: It varies by task, homeowner location, and demand for the work. Source: Angi: Billing FAQ (March 5, 2026)
What you pay for: Every lead, whether or not you open or respond to it. Source: Angi: Opportunities and leads FAQ
Pros per request: No more than five. Source: Angi: Opportunities and leads FAQ
Homeowner never answers: Not eligible for a credit. Source: Angi: How to request a lead credit (August 14, 2026)
FTC and HomeAdvisor: In 2023, HomeAdvisor (which then also did business as Angi Leads) agreed to an FTC order to pay up to $7.2 million. Source: FTC: HomeAdvisor to pay up to $7.2 million (January 23, 2023)

How Angi charges

Angi doesn't publish a price list. Its billing FAQ says lead pricing varies based on the task, the homeowner's location and demand for the work. Angi says you're charged for a lead once both you and the homeowner have shown interest in connecting; Opportunities you don't act on cost nothing. Without an annual subscription you're billed weekly; with one, monthly.

You are charged for leads whether or not you open or respond to them.
Your monthly budget is a target, not a hard cap: Angi gives the example of a $500 budget that may end at $520.
Opportunities you accept or show interest in are charged on top of that budget.

When you get a credit, and when you don't

Angi may credit a lead with wrong contact info, the wrong location or service, a duplicate charge, or a charge while your leads were paused.
To qualify, the lead must be less than 45 days old, you should have tried to call the homeowner within 24 hours, and your account must be in good standing. Annual subscribers can report leads but get no credits.
A homeowner who doesn't answer your calls or messages is not a reason for a credit. Credits expire if not used within six months.

What the FTC said about HomeAdvisor

In March 2022 the FTC charged HomeAdvisor, which then also did business as Angi Leads, with misleading service providers about the quality and source of its leads, including leads bought from affiliates.

In 2023 the case ended in a consent order, not a trial verdict. HomeAdvisor agreed to pay up to $7.2 million and to stop unsubstantiated claims about how often its leads turn into paying jobs. In November 2023 the FTC sent more than $3 million in refunds, in 110,372 checks.

Angi changed in 2025

Angi's 2025 annual report says its U.S. revenue fell 14%, due mainly to a 72% drop in Network revenue "as a result of the implementation of homeowner choice in January 2025." The report describes homeowners who "review profiles, ratings and reviews of presented Pros and select the Pro." So your reviews matter on Angi too.

Articles written before January 2025 describe the old system, so check their dates.

How to decide

Angi itself says leads are not guaranteed jobs. So track two numbers every month: what you paid Angi, and how many jobs you booked from it. If you paid for 10 leads and won 1 job, that job cost you all 10 leads.

If that number works for your trade and your prices, Angi can be one source of work. If it doesn't, look at customers who come to you directly.

The alternative: customers who message only you

With your own website and your own Facebook and Instagram ads, if a homeowner sees your ad and messages you, that message comes only to you. On Facebook you don't pay per lead: you pay for your ads, with the budget you set, and you pay it even if nobody writes.

Rauen Floor, a flooring business in Florida, spent $170 on Facebook and Instagram ads (October 3-10, 2026) and booked more than $2,600 in jobs that came from those ads, as reported by the owner. A real story, shared with permission. One business's results. Yours may vary.

That is what we do: your website and your ads, all over WhatsApp, in English, Spanish or Portuguese. See how it works, or get your free website below.

Sources: Angi: Billing FAQ (March 5, 2026); Angi: Opportunities and leads FAQ; Angi: How to request a lead credit (August 14, 2026); FTC: HomeAdvisor to pay up to $7.2 million (January 23, 2023); FTC: charges against HomeAdvisor (March 11, 2022); FTC: final order against HomeAdvisor (April 21, 2023); FTC: more than $3 million in refunds (November 28, 2023); Angi Inc.: 2025 annual report (Form 10-K, SEC); Meta: How much Facebook and Instagram ads cost; Angi: How to cancel your Angi agreement (September 2, 2026)

Reviewed on October 29, 2026.